Meta has officially launched new monetisation features on WhatsApp, marking a significant step toward turning the app into a creator and business-friendly platform without disrupting private chats.
Users can now pay to access exclusive content from their favourite creators and organisations.
Creators and businesses can now boost visibility within the app’s Updates tab.
Ads will begin appearing in the Status section, further enabling monetisation.
Meta said these updates are part of its effort to grow WhatsApp’s business ecosystem responsibly:
“We believe the updates tab is the right place to introduce that.”